AgTech & Consumer Goods Product Strategy

Benny Media makes it easy to connect your innovative business with high-value prospects. Need targeted communication to create effective campaigns? I work with you to plan and launch precise messaging and products across channels.

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Services

Product Management & Strategy

With a background in Information Science and Software Development, Benny Media guides clients through product management from beginning to launch, and beyond.

Here are just a few examples of how Benny Media applies strategy to clients:

Product Management tools, methodology, analytics and positioning

Cultivate Design Thinking and Agile Principles

Differentiate the product offering from the marketplace

Define the vision for your portfolio of products

Use analytics for continual assessment and refinement

Ensure Key Performance Indicators are in place, and reviewed regularly

B2B Copywriting & Web Content

Benny Media is AWAI trained and certified in B2B and web writing. Our value to your business? Building trust. B2B sales require a specific mindset and knowledge of how these (usually) big ticket items are considered and procured by prospects. Search engine optimization expertise, quality research and insightful details make campaigns a success.

Marketing Film Scriptwriting

Noticed the massive increase in video marketing? Evolve your carefully crafted case study or product details into a compelling visual story. It captures attention and brings features and benefits to life. This medium is clearly making an impact. Let your prospects see for themselves.

Email Campaigns

Want to be front of mind? Build a presence and show how you differ from the crowd. How? A well-written and well-executed email campaign. In the world of B2B commerce, persistence matters. Help your clients decide on your products year after year — because they know you. They remember you. They receive helpful information from you when they need it, and it’s refreshing and compelling.

About Benny

Finding an effective writer is not trivial; finding one that incorporates SEO analytics, years of product management leadership and thorough research is absolutely critical in the world of the web and today’s market.

Based in Seattle, WA, Benny Media helps AgTech companies gather better prospects and tell their stories to the right audience. Your growth relies on precise marketing and powerful product strategy.

Benny has a modestly nerdy background that includes extensive business and professional writing, software architecture and development, system integration, vendor & warehouse operations and film scriptwriting.

  • BA and MSIS from the University of North Carolina at Chapel Hill
  • 19 years technical product management + consulting
  • 8 years consumer goods technology program management
  • 3 years executive level supply chain systems and operations

Testimonials

Benny is:

“terrific to work with. I was impressed with her skills and professionalism in each stage of our projects – negotiations, contract, and execution. I hope that I am lucky enough to work with her again in the future.”

Benny is:

“…the type of colleague that once you work with her, you then try to work with her as often as possible. She’s professional, strategic, thoughtful, AND she’s a real person who knows how to relate to people. She’s successfully managed a whole array of complex projects.”

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